“We provide hoteliers with simple, easy to grasp solutions which drive revenue and increase profit.”
HOTEL SQUARED is a Malta based hospitality advisory firm which provides bespoke commercial solutions to independent hotels. We believe in the unique opportunity extended to independent hotels which are not bound by corporate constraint and which subsequently enable them to be more nimble, reactive and better primed to leverage short and medium-term opportunity.
We develop comprehensive numbers-driven hotel strategy and pair investors and operators with the more relevant technology solutions required to support key commercial objectives.
Current hotel distribution, so heavily reliant on Online Travel Agencies, continues to erode profitability due to the high commission cost associated with these channels. Driving this cost down and optimizing the revenue management function in smaller, independent properties can be costly and specialization hard to come by.
Enter HOTEL SQUARED, a highly experienced group of hospitality professionals offering bespoke, flexible services tailored towards driving cost down by developing more direct, profitable routes to market.
Founded HOTEL SQUARED in 2017. She currently leads the operational function of the firm ensuring that individual property performance is aligned to client-agreed commercial strategic objectives.
Before the start-up Miriam worked at InterContinental Malta for fifteen years, eight of which as director of revenue. She now seeks to leverage her branded experience by adapting it to the requirement of independent hotel investors.
Founder, HOTEL SQUARED. He currently oversees the company’s business development function ensuring the execution of client commercial strategy remains relevant whilst remaining rooted in profit optimization and guest satisfaction.
Prior to HOTEL SQUARED, Christopher’s seventeen-year career saw him hold multiple senior, hotel based, commercial and operational roles in Malta with InterContinental Hotel’s Group.
HOTEL SQUARED provides cost effective outsourced revenue management solutions for hotels of varying sizes and brand association. Together we shall determine your requirement and pair you with a revenue specialist that shall facilitate the building and implementation of a successful revenue management strategy.
When you choose to partner with HOTEL SQUARED our revenue specialist shall actively support your hotel’s revenue strategy. Interaction usually commences with an initial commercial optimization exercise, aimed at establishing any performance gaps. Subsequently, a strategy aimed at providing short and longer-term solutions shall be drafted for discussion.
Once a common way forward is determined, engagement typically includes:
Your revenue specialist will also be available for adhoc or atypical business evaluations and will provide additional strategy support and strategic advice related to evaluating any significant changes in market mix, long-term forecasting, and budgeting.
Revenue management is a business process designed to optimize the revenue performance of an asset through all market conditions. At HOTEL SQUARED we guide hoteliers though the various facets required to develop a successful long-term commercial strategy.
HOTEL SQUARED provides strategic direction to properties in the selection of distribution alternatives which best reflect hotel’s singular requirements. Furthermore, we seek to ensure that any technology deployed is aligned to the property’s overall commercial objectives and seamlessly contributes towards their delivery.
We assist hotels in developing efficient online strategies built around the need to curtail cost of sale by driving increased business towards their respective independent websites. We support property’s in developing an integrated web presence which leverages potential across all online revenue channels as well as key influencer sources (TripAdvisor).
We support investors in deciding project viability by providing feasibility studies built on hard data and centred around profitability. Our method focuses on market revenue prospects; ideal concepts which match localized opportunity and lastly a table-top return on investment scenario with applicable recommendations. Our services extend into the development of targeted market entry strategies and oversight of their implementation.
We support hoteliers in developing bespoke training solutions which compliment your operational and commercial objectives.
Technical courses centered around maximizing the deployment of technology, as well as operational modules talking to leveraging guest satisfaction can be built around the singular requirements of individual properties.
Following an in-depth analysis and status report, our change management methodology, centred around driving more profitable revenue, will be applied to your property. With proven techniques, we will turn around the performance of your business providing you with both a short and long-term business plan, repositioning the property more effectively amongst its competitive market landscape.
We evaluate and analyse the various aspects of business entry routes in the market and help you identify workable business growth strategies that will ensure your hotel finds its footing in a fiercely competitive market. With our hands-on experience and proven techniques, we will help you build your brand, putting structures and strategies in place and in time.
We do not do technology, but technology is an integral part of what we do. At HOTEL SQUARED we believe that there are few one size fits all solutions. Different technologies fit different hotel needs. We scour the industry to identify the most innovative, cutting edge technology solutions and pair them with individual property requirements and in so doing ensure the provision of truly tailored solutions which create and add value.
We are proud of the partnerships we have cultivated throughout our time in the industry. The following companies and service providers help us add tremendous, long-term value to each of the hotels and resorts we work with.
